David Beckham took part in a press conference with UNICEF earlier this week in which he discussed the ten years he's spent as a UNICEF Goodwill Ambassador, before revealing new plans to launch the UNICEF 7 Fund.
The fund, named after his lucky number, will target seven different priorities in seven countries, aiming to help children in danger across the world. Beckham, who described 2014 as the 'most devastating year for children', said 'I wanted to help in a different way, a way that has never been done before' and pledged to spend a further ten years as a Goodwill Ambassador.